CDPass is the service that rewards consumers for purchasing music CDs and DVDs. It does so by offering an exclusive complimentary bonus material-such as a music videos, ringtones or bonus tracks. Only consumers that have the appropriate CD or DVD in their possession are able to access the bonus material.

CDPass delivers multiple bangs for each marketing buck.

	Drives sales of music CDs
	Promotes radio play
	Delivers an fresh incentive to artists and broadcasters
	Provides demographic data to marketers
	Enables additional revenue-generating offers

CDPass is an internet-based service based upon Gracenote's patented technology. CDPass has partnered with Gracenote to fully unlock the potential of this service.

How far does it go?
Labels and artists can expand promotional services to their fans, as well as improve the bottom line. You can connect CDPass to most any kind of promotional, marketing, or merchandising plan. Just a few of these possibilities are listed below.

	Music Sales - bonus tracks, back catalog, digital download
	Advertising - banner, embedded, interstitial
	Contests
	Discounts
	Advance Concert Ticket Offers
	Merchandise Sales
	Geographic and demographic targeting
	Label Branding
	Cross Artist Promotions

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How CDPass works

The service takes the form of an online promotion for any specific CD or DVD title. Any production CD or DVD, new or old, can have a CDPass promotion targeted for it. There is nothing special about manufacturing a disc for use with CDPass. When a consumer accesses the bonus at a specific web site, and places the promoted disc in their computer, CDPass authenticates the unique information that identifies that specific CD or DVD title. The service simply utilizes data already present on any disc.

CDPass delivers ultimate flexibility, compared to an enhanced CD, at a fraction of the cost. The promotion on an enhanced CD is fixed. Since it is burned onto the CD, it can never be changed. A CDPass promotion can be updated at any time.

Digital bonus content can be protected using Digital Rights Management (DRM) encryption. Content stays exclusive because an electronic key for the promoted disc is required to unlock and play the bonus material. DRM prevents the bonus content from being copied and shared with others.

Intuitive access and exclusive control

Getting to the bonus is simple. All a user needs is a promoted music CD or DVD and a computer with internet access.

A.	The user is directed to the introduction page for a promotion. This could be prompted by a link from a fan site, or printing on a disc's jewel case, for example.
B.	On this page, the user is introduced to CDPass and the specific promotion. The user may be asked to enter an email address and home zip code before proceeding.
C.	The next page installs the control that recognizes the promoted disc on the user's computer. The control is small and functions in the background.
D.	After verification of the music CD or DVD, the bonus material is presented to the user via a set of links on the branded bonus material page. This page is accessible only to users that have gone through the verification process.
E.	When the end-user clicks on a link for a bonus track or video, the default media player for the media is activated, and the bonus material is played.

Service Level

MTG has developed a Standard service model for CDPass that enables delivery of bonus audio and video content. The Standard service offers high value and creative flexibility, and delivers it at a fixed price. MTG is available to create promotional systems that perform far beyond the Standard service level. Ask us how we can deliver the service that works best for you.

Attributes of the Standard service include:

	Coordination with a creative team on the building of the promotional pages
	Linking to the host that streams the bonus content
	Delivery of up to 1,000 user sessions per hour
	Hosting and maintenance of the promotional site for six months

With CDPass, the physical sale of a CD or DVD is the beginning of the relationship with the customer. Use CDPass to build your brand, and enable "life after shipping."

For more information, contact MTG at (503) 350.1989 or cdpasssales@mediatechnologygroup.com

CDPass is a servicemark of Media Technology Group